GatherUp is built around a wider feedback and survey workflow. Nudge stays narrow on the moment that actually drives Google reviews — the post-job text.
Choose Nudge over GatherUp when your only goal is more Google reviews and you want a tool your team can adopt in an afternoon, not a quarter.
GatherUp builds review collection on top of a multi-step feedback funnel — first-party survey, then sentiment routing, then a public review prompt. Nudge skips the funnel entirely. The customer gets one short text with a direct link to your Google review prompt and the option to follow up if they ignore it.
GatherUp's broader feature set fits agencies and multi-location operators who can absorb the configuration cost. For a single-location local business that mainly needs more Google reviews, the simpler tool wins because the team will actually use it after the first week.
Nudge is the better fit if you are an owner-operator or a small team, your goal is more Google reviews specifically, and you want pricing that scales with the business instead of with seat count or feature tier.
If you came to GatherUp for the review-request piece and have not used the survey or feedback features in a while, switching to Nudge takes about 15 minutes: paste your Google review URL, choose the message template, and start sending.
Six review-request text templates you can copy today, plus the rules that separate the ones customers respond to from the ones they ignore.
How Google's local algorithm actually uses reviews — and why review velocity matters more than total review count for the Map Pack.
Why text-based review requests consistently outperform email for local service businesses.
Only for the review-request use case. GatherUp also runs first-party surveys, sentiment routing, and broader feedback collection. If those are central to how you operate, Nudge will not replace them. If you only use GatherUp for review requests, Nudge is a cleaner, simpler fit.
Nudge has flat per-business pricing aimed at small local teams. GatherUp prices for agencies and multi-location operators with tiered seats. For a single local business, Nudge typically costs less per month and includes the SMS sending without metered overage.
Reviews live on Google, not on GatherUp or Nudge. There is nothing to migrate — your existing Google reviews stay attached to your Google Business Profile. Switching tools only affects how new review requests get sent.
No, intentionally. Multi-step feedback funnels can violate Google's review-gating policy if they filter who reaches the public review prompt based on sentiment. Nudge sends a direct, neutral request to every customer and lets them choose whether to leave a public review.