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Nudge vs Grade.us

Nudge vs Grade.us for Review Request SMS

Grade.us was built for agencies running review programs on behalf of clients. Nudge was built for the owner sending the text after the job.

Quick answer

Choose Nudge over Grade.us when you are running the business yourself and you want review-request software that does not assume an agency is operating it for you.

How the workflow differs

Grade.us is structured around a multi-client agency workflow with white-labeling, sub-accounts, and multi-step landing pages between the customer and the public review. Nudge sends a direct text from the business to the customer, with a follow-up if needed, and ends there.

Why agency-priced tools fit poorly

Agency-oriented tools price for client volume and white-label features that a single business owner does not use. Nudge prices for one business, includes SMS sending in the plan, and avoids the per-client overhead that comes with agency-class platforms.

Who should choose Nudge

Nudge is the better choice for owners running a single business or a small multi-location operation who want a tool that respects their time. Choose Grade.us instead if you are an agency managing review programs for many clients.

What switching looks like

Switching from Grade.us to Nudge is straightforward when your only use of the platform was the post-job review request. Set your Google review link in Nudge, pick a message template, and your next completed job triggers the new flow.

Common questions

Frequently asked

Is Nudge a Grade.us alternative for agencies?

No. Grade.us is purpose-built for marketing agencies managing review programs across many clients, with white-label dashboards and sub-accounts. Nudge is built for the business owner sending the text directly. If you are running an agency, Grade.us probably remains the right fit.

Does Nudge support multiple business locations?

Yes, on the Pro plan, with up to three business locations. That covers the majority of local multi-location operators. If you need to manage 10+ locations under separate review profiles, an agency-focused platform like Grade.us will fit better.

Why does Nudge skip the multi-step landing page some review tools use?

Multi-step landing pages were designed to filter unhappy customers away from public reviews, which Google now classifies as review gating and explicitly disallows. Nudge sends a direct, neutral request to every customer and complies with Google's published review policies.

Can I move my existing review history when switching from Grade.us?

Reviews live on Google, not on the request tool. Your existing Google reviews stay attached to your Google Business Profile regardless of which review-request tool you use. Switching only affects how new requests are sent and tracked going forward.

Nudge vs Grade.us for Review Request SMS | Nudge